Our Story

What is a Fighter?

A fighter is a courageous and determined individual who steps into battle—whether physical, mental, or emotional—and pushes forward toward their goals, no matter the challenge.

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The Story Behind the Knockout Brand

Hi, I'm Paul, founder of Knockout Store. Let me tell you how it all started.

It was a freezing winter evening in 2007. I was heading to my Kickboxing training. We used to train in a tiny high school gym in Timișoara, where it was colder inside than outside.

Packed together in the small space, we could see our breath like steam engines. I still remember doing "partner bag drills" and having to swap gloves after every round. One would hold the bag while the other unleashed combos.

That’s when it hit me:
What if I made my own gear—gear we could all use to train harder, better, stronger?

I was always tinkering with gear—making shields, mitts, sandbags, even weighted gloves using recycled lead from tire shops.

Back then, finding innovative combat gear in Romania was almost impossible. So, a few sleepless months later, I was holding the very first pair of boxing gloves with the Knockout logo on them.

Our "HQ" at the time? My parents' garage. It served as the office, warehouse, and training space.

In 2008, the Knockout brand was officially born—registered with OSIM.
From that day forward, it's been a journey of innovation, growth, learning, setbacks, and victories. 🥊

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Meet the Founder

My name is Goicov Paul Mario, and I’ve been training in combat sports since I was six years old.

I’ve competed in Kickboxing, but my passion led me to explore it all—Karate, Taekwondo, Boxing, Wrestling, Jiu Jitsu, Krav Maga.

Every style taught me something. And not a day goes by without training.

I believe in martial arts. I believe in a healthy lifestyle. And my mission is to create gear that empowers people to train harder and live better through sport.

I love creating gear that inspires. I deeply respect every fighter who pushes their limits—whether in the ring, in the gym, or in everyday life. 💪

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The Knockout Team

We're a team of athletes—amateurs and professionals alike—united by our love for sport and top-tier gear.

We’re passionate about what we create, and we’re proud to support fighters from Romania and beyond.

Every day, we keep going, step by step, round by round. 🏆

Who We Are

We are an online store offering gear and apparel for fighters who practice:

• Boxing

• Kickboxing

• MMA

• Kempo

• Jiu Jitsu

• Wushu

• Wrestling (Freestyle & Greco-Roman)

Our products are suitable for juniors and seniors, beginners or professionals.
We supply fighters, coaches, martial arts schools, and even home gym warriors.

We also have a physical store in Timișoara, at the Knockout Store HQ. 🥋

Whether your goal is to become a world champion, improve your fitness, lose weight, or build confidence through self-defense—we’re with you every step, every punch, every round.

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🏆 Milestones & Achievements

• 2007 – The Idea
  Inspired by the lack of proper gear during kickboxing training.

• 2008 – Official Brand Launch
  Knockout is officially registered as a brand.

• 2015–2023 – Strategic Partnerships
  Collaborations with major Romanian martial arts federations: FRB, FR Kempo, FR Wushu, FRAMC, FRL.

• 2018 – 10-Year Anniversary
  Launch of a limited-edition boxing glove celebrating 100 years of Romania. 🇷🇴

• 2019 – Digital Innovation
  Release of the first 3D Equipment Customizer for combat gear.

• 2020 – Durability Testing Machine
  Development of Knockout's own system to simulate glove wear over time.

• 2021 – Smart Tech Debut
  Launch of smart boxing gloves that measure punch force, speed, and performance. 📈

• 2021 – Global Expansion
  Knockout becomes an EUIPO-registered brand and expands into the European and US markets. 🌍

• 2022 – World Record Attempt
  Creation of the lightest boxing glove in the world — currently under Guinness World Record review. 🥇

• 2022 – #SMART Gear Launch
  Expansion into tech-based training tools: smart jump ropes and smart wall pads. 🚀

• 2022 – Club Customization Service
  Personalized gear and apparel service for clubs and teams. 👕

• 2023 – TV Appearance
  Knockout’s founder featured on national TV in Shark Tank Romania (Imperiul Leilor). 📺

• 2023 – International Partnership
  Official partnership with W.K.F. USA, boosting global recognition. 🌐

• 2023 – Eco Initiative
  Launch of the “Recycle Your Old Gloves” program to support sustainability. 🌳

• 2024 – First in Space
  Knockout launches the first boxing glove into space. 🚀

• 2025 – Proud Partnerships
  Knockout becomes an official partner of NYPD, NYFD, and the International Police Association (IPA).

And we’re just getting started.
We’ll keep innovating, evolving, and helping fighters around the world level up.

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Our Mission

To empower every person with the spirit of a fighter, regardless of age, gender, or experience—to break through physical and mental limits.

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Our Vision

We believe martial arts are about building a healthy mind in a healthy body.
Through our equipment, we help people become stronger—inside and out—whether they're pros, amateurs, or training for fun.

We strive to design innovative, personalized gear so you can Knockout your limits.

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Our Core Values

• 🧠 Sport & Health – We promote an active, healthy lifestyle.

• ⚙️ Innovation – We develop cutting-edge gear with next-gen technology.

• 📈 Kaizen – We improve every day. No shortcuts. No excuses.